Agenda

To download a copy of the 2017 NBJ Summit Agenda click here.

Agenda Sponsored By:
Sirio

All Sessions

July 17, 2017

12:00 PM  -  5:30 PM

The Links at Terranea Par-3 Golf Course

NBJ Summit Open at The Links at Terranea Par-3 Golf Course

Join us Monday, July 17th, from 12:00-5:30pm at the Links at Terranea. The Links offers panoramic ocean views on one of the most scenic peninsulas in Southern California. Choose to tee off at 12:00pm or 3:00pm. Between rounds enjoy a relax with your peers, have a light lunch, partake in the Bloody Mary bar, Irish … Continued

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July 17, 2017

6:00 PM  -  7:30 PM

Cielo Point

Welcome Reception: Hosted by American Botanical Council

Join us Monday night at the Welcome Reception, host by  American Botanical Council, as we kickoff the 20th Annual NBJ Summit. American Botanical Council (ABC) is the leading international, independent nonprofit education and research organization using science-based information to promote the responsible use of herbs, medicinal plants, teas, phytomedicines, essential oils, plant-based foods, and medicinal … Continued

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July 18, 2017

9:00 AM  -  11:30 AM

Palos Verdes Ballroom 8

Think Wrong Blitz: Rethinking the Future of Nutrition (Invitation Only)

Change is never easy. Even harder is breaking through the status quo to create new opportunities and solutions to challenges that have been hiding in plain sight all along. The NBJ Summit is partnering with Future Partners, an innovation accelerator and consulting firm, to enable a select group of Summit attendees to work together to … Continued

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July 18, 2017

11:30 AM  -  1:00 PM

Palos Verdes Ballroom 6&7

Women’s Leadership Luncheon: Curve Balls, Courage and Creativity

From Joan of Arc to Erin Brockovich, women have helped shape and define so much of the world that we live in today. Women are responsible for 85% of household purchases and lead so many galvanizing conversations on social media – about food, our families and fixing our broken systems. The most successful consumer facing … Continued

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July 18, 2017

1:00 PM  -  6:00 PM

Palos Verdes Ballroom 4&5

Visual Synthesis & Insight Mapping

Nusa Maal co-authored Mapping Inner Space, where she developed breakthrough mapping applications for individuals and groups. Visual maps overcome the limitations of business language and facilitate deeper understanding. Nusa captures the moment and clarifies the connections and perspectives needed for business planning. You will see her mapping throughout the conference, and she is here to … Continued

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July 18, 2017

1:00 PM  -  1:20 PM

Palos Verdes Ballroom 4&5

July 18, 2017

1:20 PM  -  1:50 PM

Palos Verdes Ballroom 4&5

The Art of Disruptive Innovation: Tom Chi, Co-Founder, GoogleX

Tom Chi believes meetings are a horrible way to solve problems. “Most corporate meetings are guess-a-thons. They’re just a long series of guesses. The problem with guesses is they aren’t based on anything real.” The “guesses” that get rewarded in meetings are usually those that have been watered down by compromise or those made by … Continued

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July 18, 2017

1:50 PM  -  3:30 PM

Palos Verdes Ballroom 4&5

NBJ State of the Industry

The dietary supplement industry is facing a confluence of forces that is creating new challenges as well as a host of new opportunities for manufacturers and brand holders, retailers, ingredient suppliers and investors. In this session, New Hope Network’s Nutrition Business Journal will share proprietary market data to show where the nutrition industry is expanding, … Continued

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July 18, 2017

3:20 PM  -  3:45 PM

July 18, 2017

3:45 PM  -  4:00 PM

Palos Verdes Ballroom 4&5

The China Opportunity: The Why Behind Chinese Consumer Demand for U.S. Nutrition Products

China is the biggest market on the planet and the biggest headache for the industry, and knowing the players and the game isn’t always enough. Sales in China are most lucrative for companies ready to maneuver on a constantly shifting landscape. It’s not news that moving sales online is a workaround for complex health and … Continued

Learn More

July 18, 2017

4:00 PM  -  4:15 PM

Palos Verdes Ballroom 4&5

Who is the Chinese Millennial Consumer?

No culture in history has seen the kind of demographic change and mass migration that has transformed China in the past 30 years. Now a new generation raised in that churn of the new norms and new expectations is taking the reins of the world’s second biggest economy. The American millennial is still a mystery … Continued

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July 18, 2017

4:15 PM  -  4:30 PM

Palos Verdes Ballroom 4&5

Forging New Roads in China: Lessons on What Works Today

China’s health foods market is estimated to be $144.2 billion in US dollars. The rapidly evolving regulatory environment in China means that what “used to work” doesn’t necessary still work today. Last year, the China Food and Drug Administration (CFDA) approved over 16,000 health food products, mostly domestic items, but including 751 imported products. There … Continued

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July 18, 2017

4:30 PM  -  5:00 PM

Palos Verdes Ballroom 4&5

Following the Money: A Case Study in Chinese Investment in the U.S. Nutrition Industry

For the supplement industry, the relationship between China and the United States, is built on a back-and-forth trade dynamic that used to be ingredients-out/product-in. Now it’s the money coming out of China and into global investment deals that could lead to the biggest changes. Chinese customers may be hungry for U.S. branded supplements, but Chinese … Continued

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July 18, 2017

5:00 PM  -  5:20 PM

Palos Verdes Ballroom 4&5

Tuesday Closing Keynote: Manoj Bhargava

During this keynote session, Mr. Bhargava will share his experiences within the Dietary Supplement industry, including tips for success and pitfalls to avoid. Mr. Bhargava will discuss his current projects, including his “Billions in Change” movement designed to address global issues such as health & nutrition, agriculture, water, and energy. The session will also include … Continued

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July 18, 2017

5:20 PM  -  5:40 PM

Palos Verdes Ballroom 4&5

Interview with Manoj Bhargava

During this keynote session, Mr. Bhargava will share his experiences within the Dietary Supplement industry, including tips for success and pitfalls to avoid. Mr. Bhargava will discuss his current projects, including his “Billions in Change” movement designed to address global issues such as health & nutrition, agriculture, water, and energy. The session will also include … Continued

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July 18, 2017

5:40 PM  -  5:50 PM

Palos Verdes Ballroom 4&5

July 18, 2017

6:30 PM  -  7:30 PM

Palos Verdes Meadows

July 18, 2017

7:30 PM  -  10:30 PM

Palos Verdes Meadows

July 19, 2017

7:00 AM  -  7:30 AM

Palos Verdes Ballroom 6

Guided Meditation for the Executive Leader

In these sessions you will learn the “secret formula” of many of the most successful people including the world’s top business men and women. You will also learn how to use the most powerful part of your mind to help you manage stress better, feel more connected, confident, aligned and focused throughout the day. Tools … Continued

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July 19, 2017

7:00 AM  -  8:00 AM

Palos Verdes Terrace

July 19, 2017

8:00 AM  -  12:45 PM

Palos Verdes Ballroom 4&5

Visual Synthesis & Insight Mapping

Nusa Maal co-authored Mapping Inner Space, where she developed breakthrough mapping applications for individuals and groups. Visual maps overcome the limitations of business language and facilitate deeper understanding. Nusa captures the moment and clarifies the connections and perspectives needed for business planning. You will see her mapping throughout the conference, and she is here to … Continued

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July 19, 2017

8:00 AM  -  8:10 AM

Palos Verdes Ballroom 4&5

July 19, 2017

8:10 AM  -  8:30 AM

Palos Verdes Ballroom 4&5

Think Wrong Blitz: What We Learned and Created

Join New Hope Executive Director Carlotta Mast, FoodState CEO Robert Craven, and Think Wrong Co-founder Greg Galle as they recap the most compelling solutions and small bets to emerge from Tuesday’s Think Wrong Blitz Challenge: How might we reposition the dietary supplement industry in ways that make Americans more confident in the integrity and effectiveness … Continued

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July 19, 2017

8:30 AM  -  8:50 AM

Palos Verdes Ballroom 4&5

Wednesday Opening Keynote: Doug Rauch

For the millions of shoppers who can’t drive by a Trader Joe’s without stopping for that one house brand treat they can’t live without, Doug Rauch, Trader Joe’s former National President and the visionary behind many of the retailer’s most beloved products and practices, is the name they never knew but the man they should … Continued

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July 19, 2017

8:50 AM  -  9:10 AM

Palos Verdes Ballroom 4&5

July 19, 2017

9:10 AM  -  9:25 AM

Palos Verdes Ballroom 4&5

The Changing Nutrition Marketplace and Its Implications for Brands and Marketing

Markets are being disrupted and so are consumer purchasing habits. Join us for review of proprietary NBJ research on changing consumer perceptions of and engagement in the nutrition marketplace. Together we will explore the marketplace shift between Boomers, Gen Xers and Millennials as we work to identify implications for the industry, brand positioning and relevant … Continued

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July 19, 2017

9:25 AM  -  9:50 AM

Palos Verdes Ballroom 4&5

The Essence of Story

Behind every great brand is a great story, but that great story isn’t always told well, or told at all. Mary Kincaid has mastered the art of not only telling those stories, but teaching business leaders how to build a narrative and master the delivery to create a moment where the story is not just … Continued

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July 19, 2017

9:50 AM  -  10:10 AM

July 19, 2017

10:10 AM  -  10:50 AM

Palos Verdes Ballroom 4&5

Storytelling: Applying What We Learned to Crafting a New Industry Story

Mary Kincaid will demonstrate the power of storytelling by leading an interactive workshop focused on revealing the dietary supplement industry’s storytelling archetype, enemy and hero’s journey story, based on pre-conference work conducted with industry leaders.

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July 19, 2017

10:50 AM  -  11:10 AM

Palos Verdes Ballroom 4&5

Harness the Power of Influencer Marketing to Build Brand Recognition & Raving Fans

As a television veteran & 4x New York Times bestselling author, JJ Virgin used the power of traditional media for years to help build her personal brand business. Over the past several years, Virgin has seen a significant shift from traditional media to social media where influencers are the new celebrities. Learn how to work … Continued

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July 19, 2017

11:10 AM  -  11:25 AM

Palos Verdes Ballroom 4&5

How to Market to Millennials, by a Millennial

Getting inside the mind of the millennials is on the must-do list for every nutrition company. This new generation brings a different kind of curiosity, one that’s tech-enabled and community connected. Annalea Krebs, founder & CEO of Social Nature, will share insights gleaned from a decade of marketing natural brands to Millennials – sharing best … Continued

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July 19, 2017

11:25 AM  -  12:05 PM

Palos Verdes Ballroom 4&5

Wednesday Closing Keynote: Chris McChesney

Author of the Wall Street Journal best seller The 4 Disciplines of Execution, Chris McChesney doesn’t stop at writing about the best practices for businesses, he dives into the corporate clockwork of companies such as Coca-Cola, Lockheed Martin and Marriott International to transform how huge projects are approached and completed. Chris will share what he … Continued

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July 19, 2017

12:05 PM  -  12:25 PM

Palos Verdes Ballroom 4&5

July 19, 2017

12:25 PM  -  12:40 PM

Palos Verdes Ballroom 4&5

July 19, 2017

1:00 PM  -  2:00 PM

Palos Verdes Terrace

Lunch

July 19, 2017

2:00 PM  -  5:30 PM

20th Annual NBJ Summit Regatta and Whale Watch Expedition

Shuttles are available from the Terranea Resort Pick–up Location: Out the front door of the lobby and walk to the left side of the driveway, around Sea Beans Café. The buses will be just outside the Pointe Discovery Store. Depart Terranea: 2:00 pm Sail: 2:15 pm – 5:30 pm Want to learn more about the … Continued

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July 19, 2017

2:00 PM  -  2:00 PM

Shuttle Departure for Regatta and Whale Watching Boats

Pick-up Location: Out the front door of the lobby and walk to the left side of the driveway, around Sea Beans Café. The buses will be just outside the Pointe Discovery Store.

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July 19, 2017

6:30 PM  -  7:30 PM

Palos Verdes Meadows

July 19, 2017

7:30 PM  -  10:00 PM

Palos Verdes Meadows

July 19, 2017

10:00 PM  -  11:59 PM

July 20, 2017

8:00 AM  -  9:00 AM

Palos Verdes Terrace

July 20, 2017

8:00 AM  -  8:30 AM

Palos Verdes Ballroom 6

Guided Meditation for the Executive Leader

In these sessions you will learn the “secret formula” of many of the most successful people including the world’s top business men and women. You will also learn how to use the most powerful part of your mind to help you manage stress better, feel more connected, confident, aligned and focused throughout the day. Tools … Continued

Learn More

July 20, 2017

9:00 AM  -  4:15 PM

Palos Verdes Ballroom 4&5

Visual Synthesis & Insight Mapping

Nusa Maal co-authored Mapping Inner Space, where she developed breakthrough mapping applications for individuals and groups. Visual maps overcome the limitations of business language and facilitate deeper understanding. Nusa captures the moment and clarifies the connections and perspectives needed for business planning. You will see her mapping throughout the conference, and she is here to … Continued

Learn More

July 20, 2017

9:00 AM  -  9:15 AM

Palos Verdes Ballroom 4&5

July 20, 2017

9:15 AM  -  9:35 AM

Palos Verdes Ballroom 4&5

Thursday Keynote, Neil Grimmer: You Are What You Eat

Neil Grimmer will agree with the adage “You are what you eat,” but he wants you to know what you are first. With Habit, a personalized meal delivery and health coaching service, Grimmer wants his customers to learn the obvious truth that different bodies require different nutrients and then fine tune their diets by their … Continued

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July 20, 2017

9:35 AM  -  9:45 AM

Palos Verdes Ballroom 4&5

July 20, 2017

9:45 AM  -  10:00 AM

Palos Verdes Ballroom 4&5

Personalized Nutrition: Innovation in Nutrition Customization

There are millions of FitBits in millions of dresser drawers and millions of people who counted their steps and then added it up as a waste of money. Sergio Radovicic wants to change the paradigm on fitness monitors and connected devices with a system that tracks activity and habits and turns them into a daily … Continued

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July 20, 2017

10:00 AM  -  10:15 AM

Palos Verdes Ballroom 4&5

Personalized Nutrition: Biotechnology and Consumer-Focused Product Platforms

NIH guidelines released this year recommending parents feed peanuts to their infants inspired countless headlines and Facebook debates, but the science of preventing allergies is set to transform a wide range of parenting habits. Ashley Dombkowski’s BEFORE Brands Inc. aims to lead that transformation with a science-backed plan for parents to reduce the risk of … Continued

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July 20, 2017

10:15 AM  -  10:30 AM

Palos Verdes Ballroom 4&5

Genetically Tailored Personalization: Its Impact on Nutrition & Supplement Companies

Is your company prepared to turn genes into gold? Within the next seven years between 300 million and 1 billion people will have their genome sequenced. This unprecedented amount of genetic data is already ushering in a revolution in the evolution of the nutrition and supplement industry. Welcome to The Age of Personalization. Dr. Colby … Continued

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July 20, 2017

10:30 AM  -  10:45 AM

Palos Verdes Ballroom 4&5

Mining Microbial Dark Matter

Martha Carlin, Citizen Scientist, CEO and Co-Founder of the BioCollective will discuss her journey to founding The BioCollective. Ms. Carlin will discuss the promise and the perils of the nascent Microbiome market for the probiotics/nutraceuticals industry and the future impact on personalized health and nutrition. The trillions of microbes that live in and on our … Continued

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July 20, 2017

10:45 AM  -  11:00 AM

Palos Verdes Prefunction West

July 20, 2017

11:00 AM  -  11:15 AM

Palos Verdes Ballroom 4&5

Big and Getting Bigger: Data & Insights on the Cannabis Market

With medical marijuana already accepted in most of the country and a wave of states opting to legalize recreational use, cannabis is no longer creeping in from the fringes. It’s stomping into the mainstream. CBD oil and other products from the much-maligned plant are set to create opportunities for smart companies, but weighing those opportunities … Continued

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July 20, 2017

11:15 AM  -  11:30 AM

Palos Verdes Ballroom 4&5

The CBD Opportunity: How One Company is Navigating Complex Terrain

The regulatory and consumer acceptance roads for CBD remain rocky, and this is creating more questions than answers for emerging CBD brands. Debbie Wildrick will address this rocky terrain and shed light on how her company is navigating the changing regulatory and consumer complexities that will make or break a CBD brand.

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July 20, 2017

11:30 AM  -  11:45 AM

Palos Verdes Ballroom 4&5

July 20, 2017

11:45 AM  -  12:15 PM

Palos Verdes Ballroom 4&5

Comedian: Beth Stelling

Beth Stelling is a stand-up comedian, writer and actress based in Los Angeles, who Time Out Magazine names a Comic to Watch in 2016. Beth made her late night television debut on Conan. In 2014, Beth appeared on @Midnight, Chelsea Lately, and The Pete Holmes Show. She most recently performed stand-up on Jimmy Kimmel Live, … Continued

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July 20, 2017

12:15 PM  -  1:15 PM

Palos Verdes Terrace

Lunch

July 20, 2017

1:15 PM  -  1:35 PM

Palos Verdes Ballroom 4&5

State of the Retail Industry: A 30,000 Foot View

E-commerce and Main Street commerce are colliding in the aisles at every retailer on the planet, as shoppers peruse the shelves and online deals simulataneously from their smartphones. Linda Shein isn’t just watching that collision; she’s devising strategies for retailers to take advantage of online shopping mentality to create an experience in the store that … Continued

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July 20, 2017

1:35 PM  -  1:50 PM

Palos Verdes Ballroom 4&5

Inside the World of Amazon: What’s Coming and How Your Brand Can Thrive in This Brave New World

Amazon gives consumers an overwhelming selection of choices; but for brands, the choice is either climb on board or get run over. NetRush helps companies put their hands on the steering wheel and control how their brands is marketed and sold in the sprawling universe of Amazon. NetRush CEO Brian Gonsalves will explain the best … Continued

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July 20, 2017

1:50 PM  -  2:05 PM

Palos Verdes Ballroom 4&5

July 20, 2017

2:05 PM  -  2:20 PM

Palos Verdes Ballroom 4&5

WTF is a DNVB, LOL

Warby Parker, Dollar Shave Club and Glossier have used eCommerce and social media to build digitally-native vertical brands (DNVBs) in glasses, razors and skincare, respectively. They have taken on goliaths and disintermediated entire industries with a maniacal focus on the consumer experience and an instinct for authenticity. Now companies like Care/of, Ritual and Elysium have … Continued

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July 20, 2017

2:20 PM  -  2:35 PM

Palos Verdes Ballroom 4&5

Supplements & the Natural Channel: Why This Partnership Is Important

The relationship between the natural retailer and the supplement maker is what builds a brand and connects consumers to healthier options. But maintaining that relationship in the age of the big box retailer and the Amazon invasion is getting complicated. Alan Lewis has watched that relationship develop and has ideas on how to keep it … Continued

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July 20, 2017

2:35 PM  -  2:45 PM

Palos Verdes Ballroom 4&5

Retailers and the Registry: An Update on the Supplement OWL

The word “product registry” used to draw cringes across the supplement industry; but faced with an onslaught of negative media attention and the threat of politically motivated enforcement actions, sentiments changed quickly and the result is the Council for Responsible Nutrition’s Online Wellness Library (OWL). Designed for regulators and retailers, but eventually destined for public … Continued

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July 20, 2017

2:45 PM  -  3:00 PM

Palos Verdes Ballroom 4&5

July 20, 2017

3:00 PM  -  3:20 PM

Palos Verdes Prefunction West

July 20, 2017

3:20 PM  -  3:35 PM

Palos Verdes Ballroom 4&5

Radical Transparency in the Ingredient Supply Chain

Consumers have been pushing for “clean label” and transparency in the products they buy; their interest dovetails with regulatory guidance on supply chain traceability and technological changes that are opening new avenues for connection. Join the discussion around disruption in the supply chain and how technology, traceability and regulatory compliance are changing business in the … Continued

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July 20, 2017

3:35 PM  -  3:50 PM

Palos Verdes Ballroom 4&5

The Evolution of Transparency

As ubiquitous connectivity and mobile technology have brought information to our finger tips, consumers more than ever, expect detailed information about the products they consume. Unfortunately, legacy brands have not managed to keep up the pace. We’ll examine what it means to be truly transparent in today’s evolving digital landscape and how to build transparency … Continued

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July 20, 2017

3:50 PM  -  4:00 PM

Palos Verdes Ballroom 4&5

Meet the Supplement Leadership of Tomorrow

Andrew Pittz is being welcomed on stage at agriculture conferences and events such as the NBJ Summit, while also connecting with politicians across state and party lines. Still, he calls himself a “farm kid” who never really left the farm. In his presentation, Pittz will talk about how he connected a network of Iowan farms … Continued

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July 20, 2017

4:00 PM  -  4:15 PM

Palos Verdes Ballroom 4&5

July 20, 2017

4:30 PM  -  6:30 PM

Point Terrace

Chairman’s Cocktail Reception and Featured Entertainment

Celebrate the conclusion of NBJ Summit in style with Pitch Publicity’s West Coast Swing event with featured entertainment including beats by DJ Jiji Sweet, LA’s finest female DJ, walk the red carpet for your photo op, roll up with The Cigar Guys and meet Hollywood’s most magical mermaid who will be handing out farewell gifts … Continued

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Monday, July 17, 2017

July 17, 2017

12:00 PM  -  5:30 PM

The Links at Terranea Par-3 Golf Course

NBJ Summit Open at The Links at Terranea Par-3 Golf Course

Join us Monday, July 17th, from 12:00-5:30pm at the Links at Terranea. The Links offers panoramic ocean views on one of the most scenic peninsulas in Southern California. Choose to tee off at 12:00pm or 3:00pm. Between rounds enjoy a relax with your peers, have a light lunch, partake in the Bloody Mary bar, Irish … Continued

Learn More

July 17, 2017

6:00 PM  -  7:30 PM

Cielo Point

Welcome Reception: Hosted by American Botanical Council

Join us Monday night at the Welcome Reception, host by  American Botanical Council, as we kickoff the 20th Annual NBJ Summit. American Botanical Council (ABC) is the leading international, independent nonprofit education and research organization using science-based information to promote the responsible use of herbs, medicinal plants, teas, phytomedicines, essential oils, plant-based foods, and medicinal … Continued

Learn More

Tuesday, July 18, 2017

July 18, 2017

9:00 AM  -  11:30 AM

Palos Verdes Ballroom 8

Think Wrong Blitz: Rethinking the Future of Nutrition (Invitation Only)

Change is never easy. Even harder is breaking through the status quo to create new opportunities and solutions to challenges that have been hiding in plain sight all along. The NBJ Summit is partnering with Future Partners, an innovation accelerator and consulting firm, to enable a select group of Summit attendees to work together to … Continued

Learn More

July 18, 2017

11:30 AM  -  1:00 PM

Palos Verdes Ballroom 6&7

Women’s Leadership Luncheon: Curve Balls, Courage and Creativity

From Joan of Arc to Erin Brockovich, women have helped shape and define so much of the world that we live in today. Women are responsible for 85% of household purchases and lead so many galvanizing conversations on social media – about food, our families and fixing our broken systems. The most successful consumer facing … Continued

Learn More

July 18, 2017

1:00 PM  -  6:00 PM

Palos Verdes Ballroom 4&5

Visual Synthesis & Insight Mapping

Nusa Maal co-authored Mapping Inner Space, where she developed breakthrough mapping applications for individuals and groups. Visual maps overcome the limitations of business language and facilitate deeper understanding. Nusa captures the moment and clarifies the connections and perspectives needed for business planning. You will see her mapping throughout the conference, and she is here to … Continued

Learn More

July 18, 2017

1:00 PM  -  1:20 PM

Palos Verdes Ballroom 4&5

July 18, 2017

1:20 PM  -  1:50 PM

Palos Verdes Ballroom 4&5

The Art of Disruptive Innovation: Tom Chi, Co-Founder, GoogleX

Tom Chi believes meetings are a horrible way to solve problems. “Most corporate meetings are guess-a-thons. They’re just a long series of guesses. The problem with guesses is they aren’t based on anything real.” The “guesses” that get rewarded in meetings are usually those that have been watered down by compromise or those made by … Continued

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July 18, 2017

1:50 PM  -  3:30 PM

Palos Verdes Ballroom 4&5

NBJ State of the Industry

The dietary supplement industry is facing a confluence of forces that is creating new challenges as well as a host of new opportunities for manufacturers and brand holders, retailers, ingredient suppliers and investors. In this session, New Hope Network’s Nutrition Business Journal will share proprietary market data to show where the nutrition industry is expanding, … Continued

Learn More

July 18, 2017

3:20 PM  -  3:45 PM

July 18, 2017

3:45 PM  -  4:00 PM

Palos Verdes Ballroom 4&5

The China Opportunity: The Why Behind Chinese Consumer Demand for U.S. Nutrition Products

China is the biggest market on the planet and the biggest headache for the industry, and knowing the players and the game isn’t always enough. Sales in China are most lucrative for companies ready to maneuver on a constantly shifting landscape. It’s not news that moving sales online is a workaround for complex health and … Continued

Learn More

July 18, 2017

4:00 PM  -  4:15 PM

Palos Verdes Ballroom 4&5

Who is the Chinese Millennial Consumer?

No culture in history has seen the kind of demographic change and mass migration that has transformed China in the past 30 years. Now a new generation raised in that churn of the new norms and new expectations is taking the reins of the world’s second biggest economy. The American millennial is still a mystery … Continued

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July 18, 2017

4:15 PM  -  4:30 PM

Palos Verdes Ballroom 4&5

Forging New Roads in China: Lessons on What Works Today

China’s health foods market is estimated to be $144.2 billion in US dollars. The rapidly evolving regulatory environment in China means that what “used to work” doesn’t necessary still work today. Last year, the China Food and Drug Administration (CFDA) approved over 16,000 health food products, mostly domestic items, but including 751 imported products. There … Continued

Learn More

July 18, 2017

4:30 PM  -  5:00 PM

Palos Verdes Ballroom 4&5

Following the Money: A Case Study in Chinese Investment in the U.S. Nutrition Industry

For the supplement industry, the relationship between China and the United States, is built on a back-and-forth trade dynamic that used to be ingredients-out/product-in. Now it’s the money coming out of China and into global investment deals that could lead to the biggest changes. Chinese customers may be hungry for U.S. branded supplements, but Chinese … Continued

Learn More

July 18, 2017

5:00 PM  -  5:20 PM

Palos Verdes Ballroom 4&5

Tuesday Closing Keynote: Manoj Bhargava

During this keynote session, Mr. Bhargava will share his experiences within the Dietary Supplement industry, including tips for success and pitfalls to avoid. Mr. Bhargava will discuss his current projects, including his “Billions in Change” movement designed to address global issues such as health & nutrition, agriculture, water, and energy. The session will also include … Continued

Learn More

July 18, 2017

5:20 PM  -  5:40 PM

Palos Verdes Ballroom 4&5

Interview with Manoj Bhargava

During this keynote session, Mr. Bhargava will share his experiences within the Dietary Supplement industry, including tips for success and pitfalls to avoid. Mr. Bhargava will discuss his current projects, including his “Billions in Change” movement designed to address global issues such as health & nutrition, agriculture, water, and energy. The session will also include … Continued

Learn More

July 18, 2017

5:40 PM  -  5:50 PM

Palos Verdes Ballroom 4&5

July 18, 2017

6:30 PM  -  7:30 PM

Palos Verdes Meadows

July 18, 2017

7:30 PM  -  10:30 PM

Palos Verdes Meadows

Wednesday, July 19, 2017

July 19, 2017

7:00 AM  -  7:30 AM

Palos Verdes Ballroom 6

Guided Meditation for the Executive Leader

In these sessions you will learn the “secret formula” of many of the most successful people including the world’s top business men and women. You will also learn how to use the most powerful part of your mind to help you manage stress better, feel more connected, confident, aligned and focused throughout the day. Tools … Continued

Learn More

July 19, 2017

7:00 AM  -  8:00 AM

Palos Verdes Terrace

July 19, 2017

8:00 AM  -  12:45 PM

Palos Verdes Ballroom 4&5

Visual Synthesis & Insight Mapping

Nusa Maal co-authored Mapping Inner Space, where she developed breakthrough mapping applications for individuals and groups. Visual maps overcome the limitations of business language and facilitate deeper understanding. Nusa captures the moment and clarifies the connections and perspectives needed for business planning. You will see her mapping throughout the conference, and she is here to … Continued

Learn More

July 19, 2017

8:00 AM  -  8:10 AM

Palos Verdes Ballroom 4&5

July 19, 2017

8:10 AM  -  8:30 AM

Palos Verdes Ballroom 4&5

Think Wrong Blitz: What We Learned and Created

Join New Hope Executive Director Carlotta Mast, FoodState CEO Robert Craven, and Think Wrong Co-founder Greg Galle as they recap the most compelling solutions and small bets to emerge from Tuesday’s Think Wrong Blitz Challenge: How might we reposition the dietary supplement industry in ways that make Americans more confident in the integrity and effectiveness … Continued

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July 19, 2017

8:30 AM  -  8:50 AM

Palos Verdes Ballroom 4&5

Wednesday Opening Keynote: Doug Rauch

For the millions of shoppers who can’t drive by a Trader Joe’s without stopping for that one house brand treat they can’t live without, Doug Rauch, Trader Joe’s former National President and the visionary behind many of the retailer’s most beloved products and practices, is the name they never knew but the man they should … Continued

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July 19, 2017

8:50 AM  -  9:10 AM

Palos Verdes Ballroom 4&5

July 19, 2017

9:10 AM  -  9:25 AM

Palos Verdes Ballroom 4&5

The Changing Nutrition Marketplace and Its Implications for Brands and Marketing

Markets are being disrupted and so are consumer purchasing habits. Join us for review of proprietary NBJ research on changing consumer perceptions of and engagement in the nutrition marketplace. Together we will explore the marketplace shift between Boomers, Gen Xers and Millennials as we work to identify implications for the industry, brand positioning and relevant … Continued

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July 19, 2017

9:25 AM  -  9:50 AM

Palos Verdes Ballroom 4&5

The Essence of Story

Behind every great brand is a great story, but that great story isn’t always told well, or told at all. Mary Kincaid has mastered the art of not only telling those stories, but teaching business leaders how to build a narrative and master the delivery to create a moment where the story is not just … Continued

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July 19, 2017

9:50 AM  -  10:10 AM

July 19, 2017

10:10 AM  -  10:50 AM

Palos Verdes Ballroom 4&5

Storytelling: Applying What We Learned to Crafting a New Industry Story

Mary Kincaid will demonstrate the power of storytelling by leading an interactive workshop focused on revealing the dietary supplement industry’s storytelling archetype, enemy and hero’s journey story, based on pre-conference work conducted with industry leaders.

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July 19, 2017

10:50 AM  -  11:10 AM

Palos Verdes Ballroom 4&5

Harness the Power of Influencer Marketing to Build Brand Recognition & Raving Fans

As a television veteran & 4x New York Times bestselling author, JJ Virgin used the power of traditional media for years to help build her personal brand business. Over the past several years, Virgin has seen a significant shift from traditional media to social media where influencers are the new celebrities. Learn how to work … Continued

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July 19, 2017

11:10 AM  -  11:25 AM

Palos Verdes Ballroom 4&5

How to Market to Millennials, by a Millennial

Getting inside the mind of the millennials is on the must-do list for every nutrition company. This new generation brings a different kind of curiosity, one that’s tech-enabled and community connected. Annalea Krebs, founder & CEO of Social Nature, will share insights gleaned from a decade of marketing natural brands to Millennials – sharing best … Continued

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July 19, 2017

11:25 AM  -  12:05 PM

Palos Verdes Ballroom 4&5

Wednesday Closing Keynote: Chris McChesney

Author of the Wall Street Journal best seller The 4 Disciplines of Execution, Chris McChesney doesn’t stop at writing about the best practices for businesses, he dives into the corporate clockwork of companies such as Coca-Cola, Lockheed Martin and Marriott International to transform how huge projects are approached and completed. Chris will share what he … Continued

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July 19, 2017

12:05 PM  -  12:25 PM

Palos Verdes Ballroom 4&5

July 19, 2017

12:25 PM  -  12:40 PM

Palos Verdes Ballroom 4&5

July 19, 2017

1:00 PM  -  2:00 PM

Palos Verdes Terrace

Lunch

July 19, 2017

2:00 PM  -  5:30 PM

20th Annual NBJ Summit Regatta and Whale Watch Expedition

Shuttles are available from the Terranea Resort Pick–up Location: Out the front door of the lobby and walk to the left side of the driveway, around Sea Beans Café. The buses will be just outside the Pointe Discovery Store. Depart Terranea: 2:00 pm Sail: 2:15 pm – 5:30 pm Want to learn more about the … Continued

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July 19, 2017

2:00 PM  -  2:00 PM

Shuttle Departure for Regatta and Whale Watching Boats

Pick-up Location: Out the front door of the lobby and walk to the left side of the driveway, around Sea Beans Café. The buses will be just outside the Pointe Discovery Store.

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July 19, 2017

6:30 PM  -  7:30 PM

Palos Verdes Meadows

July 19, 2017

7:30 PM  -  10:00 PM

Palos Verdes Meadows

July 19, 2017

10:00 PM  -  11:59 PM

Thursday, July 20, 2017

July 20, 2017

8:00 AM  -  9:00 AM

Palos Verdes Terrace

July 20, 2017

8:00 AM  -  8:30 AM

Palos Verdes Ballroom 6

Guided Meditation for the Executive Leader

In these sessions you will learn the “secret formula” of many of the most successful people including the world’s top business men and women. You will also learn how to use the most powerful part of your mind to help you manage stress better, feel more connected, confident, aligned and focused throughout the day. Tools … Continued

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July 20, 2017

9:00 AM  -  4:15 PM

Palos Verdes Ballroom 4&5

Visual Synthesis & Insight Mapping

Nusa Maal co-authored Mapping Inner Space, where she developed breakthrough mapping applications for individuals and groups. Visual maps overcome the limitations of business language and facilitate deeper understanding. Nusa captures the moment and clarifies the connections and perspectives needed for business planning. You will see her mapping throughout the conference, and she is here to … Continued

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July 20, 2017

9:00 AM  -  9:15 AM

Palos Verdes Ballroom 4&5

July 20, 2017

9:15 AM  -  9:35 AM

Palos Verdes Ballroom 4&5

Thursday Keynote, Neil Grimmer: You Are What You Eat

Neil Grimmer will agree with the adage “You are what you eat,” but he wants you to know what you are first. With Habit, a personalized meal delivery and health coaching service, Grimmer wants his customers to learn the obvious truth that different bodies require different nutrients and then fine tune their diets by their … Continued

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July 20, 2017

9:35 AM  -  9:45 AM

Palos Verdes Ballroom 4&5

July 20, 2017

9:45 AM  -  10:00 AM

Palos Verdes Ballroom 4&5

Personalized Nutrition: Innovation in Nutrition Customization

There are millions of FitBits in millions of dresser drawers and millions of people who counted their steps and then added it up as a waste of money. Sergio Radovicic wants to change the paradigm on fitness monitors and connected devices with a system that tracks activity and habits and turns them into a daily … Continued

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July 20, 2017

10:00 AM  -  10:15 AM

Palos Verdes Ballroom 4&5

Personalized Nutrition: Biotechnology and Consumer-Focused Product Platforms

NIH guidelines released this year recommending parents feed peanuts to their infants inspired countless headlines and Facebook debates, but the science of preventing allergies is set to transform a wide range of parenting habits. Ashley Dombkowski’s BEFORE Brands Inc. aims to lead that transformation with a science-backed plan for parents to reduce the risk of … Continued

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July 20, 2017

10:15 AM  -  10:30 AM

Palos Verdes Ballroom 4&5

Genetically Tailored Personalization: Its Impact on Nutrition & Supplement Companies

Is your company prepared to turn genes into gold? Within the next seven years between 300 million and 1 billion people will have their genome sequenced. This unprecedented amount of genetic data is already ushering in a revolution in the evolution of the nutrition and supplement industry. Welcome to The Age of Personalization. Dr. Colby … Continued

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July 20, 2017

10:30 AM  -  10:45 AM

Palos Verdes Ballroom 4&5

Mining Microbial Dark Matter

Martha Carlin, Citizen Scientist, CEO and Co-Founder of the BioCollective will discuss her journey to founding The BioCollective. Ms. Carlin will discuss the promise and the perils of the nascent Microbiome market for the probiotics/nutraceuticals industry and the future impact on personalized health and nutrition. The trillions of microbes that live in and on our … Continued

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July 20, 2017

10:45 AM  -  11:00 AM

Palos Verdes Prefunction West

July 20, 2017

11:00 AM  -  11:15 AM

Palos Verdes Ballroom 4&5

Big and Getting Bigger: Data & Insights on the Cannabis Market

With medical marijuana already accepted in most of the country and a wave of states opting to legalize recreational use, cannabis is no longer creeping in from the fringes. It’s stomping into the mainstream. CBD oil and other products from the much-maligned plant are set to create opportunities for smart companies, but weighing those opportunities … Continued

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July 20, 2017

11:15 AM  -  11:30 AM

Palos Verdes Ballroom 4&5

The CBD Opportunity: How One Company is Navigating Complex Terrain

The regulatory and consumer acceptance roads for CBD remain rocky, and this is creating more questions than answers for emerging CBD brands. Debbie Wildrick will address this rocky terrain and shed light on how her company is navigating the changing regulatory and consumer complexities that will make or break a CBD brand.

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July 20, 2017

11:30 AM  -  11:45 AM

Palos Verdes Ballroom 4&5

July 20, 2017

11:45 AM  -  12:15 PM

Palos Verdes Ballroom 4&5

Comedian: Beth Stelling

Beth Stelling is a stand-up comedian, writer and actress based in Los Angeles, who Time Out Magazine names a Comic to Watch in 2016. Beth made her late night television debut on Conan. In 2014, Beth appeared on @Midnight, Chelsea Lately, and The Pete Holmes Show. She most recently performed stand-up on Jimmy Kimmel Live, … Continued

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July 20, 2017

12:15 PM  -  1:15 PM

Palos Verdes Terrace

Lunch

July 20, 2017

1:15 PM  -  1:35 PM

Palos Verdes Ballroom 4&5

State of the Retail Industry: A 30,000 Foot View

E-commerce and Main Street commerce are colliding in the aisles at every retailer on the planet, as shoppers peruse the shelves and online deals simulataneously from their smartphones. Linda Shein isn’t just watching that collision; she’s devising strategies for retailers to take advantage of online shopping mentality to create an experience in the store that … Continued

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July 20, 2017

1:35 PM  -  1:50 PM

Palos Verdes Ballroom 4&5

Inside the World of Amazon: What’s Coming and How Your Brand Can Thrive in This Brave New World

Amazon gives consumers an overwhelming selection of choices; but for brands, the choice is either climb on board or get run over. NetRush helps companies put their hands on the steering wheel and control how their brands is marketed and sold in the sprawling universe of Amazon. NetRush CEO Brian Gonsalves will explain the best … Continued

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July 20, 2017

1:50 PM  -  2:05 PM

Palos Verdes Ballroom 4&5

July 20, 2017

2:05 PM  -  2:20 PM

Palos Verdes Ballroom 4&5

WTF is a DNVB, LOL

Warby Parker, Dollar Shave Club and Glossier have used eCommerce and social media to build digitally-native vertical brands (DNVBs) in glasses, razors and skincare, respectively. They have taken on goliaths and disintermediated entire industries with a maniacal focus on the consumer experience and an instinct for authenticity. Now companies like Care/of, Ritual and Elysium have … Continued

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July 20, 2017

2:20 PM  -  2:35 PM

Palos Verdes Ballroom 4&5

Supplements & the Natural Channel: Why This Partnership Is Important

The relationship between the natural retailer and the supplement maker is what builds a brand and connects consumers to healthier options. But maintaining that relationship in the age of the big box retailer and the Amazon invasion is getting complicated. Alan Lewis has watched that relationship develop and has ideas on how to keep it … Continued

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July 20, 2017

2:35 PM  -  2:45 PM

Palos Verdes Ballroom 4&5

Retailers and the Registry: An Update on the Supplement OWL

The word “product registry” used to draw cringes across the supplement industry; but faced with an onslaught of negative media attention and the threat of politically motivated enforcement actions, sentiments changed quickly and the result is the Council for Responsible Nutrition’s Online Wellness Library (OWL). Designed for regulators and retailers, but eventually destined for public … Continued

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July 20, 2017

2:45 PM  -  3:00 PM

Palos Verdes Ballroom 4&5

July 20, 2017

3:00 PM  -  3:20 PM

Palos Verdes Prefunction West

July 20, 2017

3:20 PM  -  3:35 PM

Palos Verdes Ballroom 4&5

Radical Transparency in the Ingredient Supply Chain

Consumers have been pushing for “clean label” and transparency in the products they buy; their interest dovetails with regulatory guidance on supply chain traceability and technological changes that are opening new avenues for connection. Join the discussion around disruption in the supply chain and how technology, traceability and regulatory compliance are changing business in the … Continued

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July 20, 2017

3:35 PM  -  3:50 PM

Palos Verdes Ballroom 4&5

The Evolution of Transparency

As ubiquitous connectivity and mobile technology have brought information to our finger tips, consumers more than ever, expect detailed information about the products they consume. Unfortunately, legacy brands have not managed to keep up the pace. We’ll examine what it means to be truly transparent in today’s evolving digital landscape and how to build transparency … Continued

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July 20, 2017

3:50 PM  -  4:00 PM

Palos Verdes Ballroom 4&5

Meet the Supplement Leadership of Tomorrow

Andrew Pittz is being welcomed on stage at agriculture conferences and events such as the NBJ Summit, while also connecting with politicians across state and party lines. Still, he calls himself a “farm kid” who never really left the farm. In his presentation, Pittz will talk about how he connected a network of Iowan farms … Continued

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July 20, 2017

4:00 PM  -  4:15 PM

Palos Verdes Ballroom 4&5

July 20, 2017

4:30 PM  -  6:30 PM

Point Terrace

Chairman’s Cocktail Reception and Featured Entertainment

Celebrate the conclusion of NBJ Summit in style with Pitch Publicity’s West Coast Swing event with featured entertainment including beats by DJ Jiji Sweet, LA’s finest female DJ, walk the red carpet for your photo op, roll up with The Cigar Guys and meet Hollywood’s most magical mermaid who will be handing out farewell gifts … Continued

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