2010 NBJ Summit Agenda

Join Vitamin Angels along with other leaders and visionaries in our industry for an intimate and inspirational event. We will kick off the evening with wine tasting and hors’ d'oeuvres accompanied by a live performance by the up and coming band, Truth on Earth. Vitamin Angels’ presentation will offer a look inside the work they do and show how the industry has helped to provide over 20 million children with vitamin supplements. www.vitaminangels.org

Click here to view a video featuring Vitamin Angels.

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The NBJ Cup Golf Tournament will occur at Monarch Beach Golf Links.  Additional Fee and Registration Required.

Revealing consumer insights, emerging retail product trends, strategic industry issues and proprietary market data await attendees at this year's NBJ Summit. With the dramatic changes over the past year, understanding the dynamics of our industry as they relate to consumer discretionary spending, price sensitivity and cost structures are of vital importance. Keep your finger on the pulse with the latest insights and industry intelligence from a variety of expert perspectives both inside and outside the nutrition industry.

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To create sustainable growth and to identify and test truly disruptive new product ideas, executives must consider how to foster a culture of innovation , utilize best practices around people, incentives, and organizational structure, how consumers make decisions, and the role of brands.

This presentation will explore leading-edge thinking and practices around creating new products, categories, and markets -- including in-market case examples of both successes and failures in innovation.

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Join a panel of industry specific branding executives as they extol the nuance of launching a successful functional food & beverage brand. Manufacturers and suppliers will learn how to get retailers to commit to a well positioned offering, ease consumers over the tipping point and time a launch based on category dynamics.  Illustrative business case studies will be presented and analyzed.

Domestic regulatory uncertainty, global consumer ardor for U.S. brands and compelling emerging markets are driving the strategic imperative for nutrition industry firms to expand internationally.  Join this highly interactive panel as they analyze their own successes and failures to capitalize outside of America’s borders.  Partnership/ownership strategies, regulatory opportunities, the hottest emerging markets and how to capitalize on them will all be discussed in an open and candid forum.

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Sponsored by Medicus Research  

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Over $22 billion of nutrition industry sales are generated from non-retail channels including internet, direct response TV, radio, mail order, multi-level marketing, online, and healthcare practitioners. This session will dig below the surface into the pros and cons of these channels. Are there conflicts with being in retail as well as non-retail channels? Are they synergistic or cannibalistic? Hear from top CEO’s running successful nutrition businesses in these channels and their candid thoughts on how consumers are best educated, and how to evaluate and succeed in these important sales channels.

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