2011 NBJ Summit Agenda

Join Vitamin Angels along with other leaders and visionaries in our industry for an intimate and inspirational event. We will kick off the evening with wine tasting and hors’ d'oeuvres. Vitamin Angels’ presentation will offer a look inside the work they do and show how the industry has helped to provide over 20 million children with vitamin supplements. www.vitaminangels.org

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Live music provided by The Mattson 2!

Identical twins Jonathan (drums) and Jared (guitar/bass) Mattson comprise The Mattson 2, a California-based band that mixes surf rock bombast and jazz abstraction. It's a pairing that makes immediate sense; both genres come from a place of freewheeling expression and laid-back grooves. They write all their own music, but are known to throw in a Smiths cover now and then.
w: www.mattson2.com / e: themattson2@yahoo.com / twitter: www.twitter.com/themattson2

Scramble starts at 8:00 am sharp (additional registration required)

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Revealing consumer insights, emerging retail product trends, strategic industry issues and proprietary market data await attendees at this year's NBJ Summit. With dramatic changes over the past year, understanding the dynamics of our industry as they relate to market intelligence, financial forces and regulatory trends are of vital importance.

Michael F. Roizen, MD, is the Cofounder and Chair of the RealAge, Inc., Scientific Advisory Board. He is 62 calendar years of age, but his RealAge is 42.8.
His first general-audience book, RealAge: Are You as Young as You Can Be? (HarperCollins Publishers) became a #1 New York Times bestseller and was awarded the Best Wellness Book of 1999 by the Books for a Better Life Awards. Other books include the New York Times bestseller The RealAge Diet: Make Yourself Younger With What You Eat (HarperCollins), written with Dr. John La Puma, Cooking the RealAge Way (Harper Collins), also with Dr. La Puma., and The RealAge Makeover. His book, YOU: The Owner’s Manual, written with  Health Corps founder Dr. Mehmet Oz, debuted in May 2005 and became a #1 New York Times bestseller. It was followed by the New York Times bestseller, YOU: The Smart Patient. Their next book, YOU: On A Diet, the Owner’s Manual for Waist Management, debuted at #1 on the New York Times list. Their latest book, YOU Staying Young, the Owner’s Manual for Extending Your Warranty also debuted at #1 on the New York Times list, and is listed by People magazine as the #3 selling book in the world in 2007.
He has appeared on The Oprah Winfrey Show 13 times, Today 17 times, 20/20 (3 times), CBN (15 times), CNN, CBS, Good Morning America (24 times), Canada AM (28 times), The Montel Williams Show, Larry King Live, and has four PBS fundraising specials. His most recent two PBS specials: YOU On A Diet, and Longevity Factors, have both received acclaim, and widespread distribution as well. He and Mehmet Oz write a monthly column for Reader’s Digest, and a quarterly column for the nursing magazine, Every Woman, and a daily newspaper column syndicated by King syndication. He and Mehmet also record 1 hour a day of radio for Oprah and Friends, on satellite radio and a cable network. He also has a 2-hour 26-station Terrestrial show entitled: YOU The Owner’s Manual Radio Show, live every Saturday.

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Join Emmy Award Winning Family Physician, Dr. Luis Pacheco, MD, FAAFP as he delivers his dynamic perspective on the hugely impactful Latino market for nutrition products. 
Dr. Pacheco is known for his extensive humanitarian activities in the Latino Community through numerous fund raising events as well as through his Television and Radio work. On television, Dr Pacheco appeared daily as the Medical Expert for Univision’s flagship station KMEX TV Los Angeles-Channel 34 with his daily health segment, “Ask the Doctor”. His segments have also been broadcast on over 25 other Univision stations throughout the United States.
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Science continues to be a mirage but also the “coin of the realm” for ingredient companies. They are investing but no one is buying. Traditional relationships with go-to-market pathways are being challenged. Growth is hard to achieve; ingredient companies want to jump ahead in the value chain, but are hitting challenges along the way.  Join a panel of value chain thought leaders while they debate the value of science and return on investment in the U.S. nutrition industry.

What consumers say, and what they do is the richest environment to mine for trends, strategic direction and product development. Dave Kingsbury (formerly of Crispin, Porter & Bogusky) recently spent quality time with 30 families across the country to dig deep into their habits, behaviors and attitudes around health, food and life. Come learn directly from these families through a visually rich presentation that includes documentary film style clips and key take-aways from this fresh consumer perspective into all the issues that face our businesses.  Come witness Dave reveal the kinks in today’s repetitive research landscape, through a completely different approach to the concept of consumer investigation and insight extraction for business.

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As the first US swimmer to compete in four Olympic Games, Torres set three World Records and won nine Olympic medals, including four gold.
Torres successfully made her comeback to competitive swimming by making her 5th Olympic squad and proudly represented the United States. 
 Join Dara Torres as she recounts her incredible journey to her 5th Olympic appearance. Her story of drive, determination and the sheer joy she experiences representing her country will empower us all to think beyond what is expected of us to what is possible from us!

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Be part of a lively discussion with top CEOs and decision makers from conventional (e.g. Walmart, Costco, and Trader Joes) and specialty retail (e.g. GNC, Vitamin Shoppe, Whole Foods) as they delve into the issues relevant to the growth of nutrition industry manufacturers, marketers and ingredient suppliers.   What emerging brands are shifting the sales paradigm?  Where are failures identifying opportunities?  What lessons can be learned from the successes of today?

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