4:15 PM  -  4:30 PM

July 18, 2017

Palos Verdes Ballroom 4&5

Forging New Roads in China: Lessons on What Works Today

China’s health foods market is estimated to be $144.2 billion in US dollars. The rapidly evolving regulatory environment in China means that what “used to work” doesn’t necessary still work today. Last year, the China Food and Drug Administration (CFDA) approved over 16,000 health food products, mostly domestic items, but including 751 imported products. There are a dozen important changes to health food regulation in the last 2 years and additional oversight on labelling and advertising. In 2017 alone, the CFDA has also made a final release of ancillary regulations related to health food filing (May), the first batch of the Health Food/ Nutrition Supplement Raw Material Directory (January). The major consumer market trends are converging with these landmark legislative changes. Naomi will look at where legislative impact is creating opportunities verses where it is limiting key category development.