2:05 PM  -  2:20 PM

July 20, 2017

Palos Verdes Ballroom 4&5

WTF is a DNVB, LOL

Warby Parker, Dollar Shave Club and Glossier have used eCommerce and social media to build digitally-native vertical brands (DNVBs) in glasses, razors and skincare, respectively. They have taken on goliaths and disintermediated entire industries with a maniacal focus on the consumer experience and an instinct for authenticity. Now companies like Care/of, Ritual and Elysium have raised venture capital with an eye on something similar in the supplement space. Craig Elbert, Co-Founder of Care/of will share his perspective on why digitally-native vertical brands are thriving.