2:15 PM - 2:25 PM
July 20, 2017
Palos Verdes Ballroom 4&5
Supplements & the Natural Channel: Why This Partnership Is Important
The relationship between the natural retailer and the supplement maker is what builds a brand and connects consumers to healthier options. But maintaining that relationship in the age of the big box retailer and the Amazon invasion is getting complicated. Alan Lewis has watched that relationship develop and has ideas on how to keep it healthy. Alan will talk about what Natural Grocers is doing to bring education into the aisles and how brands can help support efforts to build community around the natural channel.