10:10 AM - 10:50 AM
July 19, 2017
Palos Verdes Ballroom 4&5
Storytelling: Applying What We Learned to Crafting a New Industry Story
Mary Kincaid will demonstrate the power of storytelling by leading an interactive workshop focused on revealing the dietary supplement industry’s storytelling archetype, enemy and hero’s journey story, based on pre-conference work conducted with industry leaders.