3:45 PM - 4:00 PM
July 18, 2017
Palos Verdes Ballroom 4&5
The China Opportunity: The Why Behind Chinese Consumer Demand for U.S. Nutrition Products
China is the biggest market on the planet and the biggest headache for the industry, and knowing the players and the game isn’t always enough. Sales in China are most lucrative for companies ready to maneuver on a constantly shifting landscape. It’s not news that moving sales online is a workaround for complex health and import regulations, but staying abreast of the rules and conditions requires insider knowledge of a business culture often closed to outsiders. As Executive Director and Vice Secretary General of the China Health Care Association, Dachao Zhang has his eye on a collection of moving targets and will share his uniquely keen view of where the rapidly evolving market is likely to go next.