3:35 PM  -  3:50 PM

July 20, 2017

Palos Verdes Ballroom 4&5

The Evolution of Transparency

As ubiquitous connectivity and mobile technology have brought information to our finger tips, consumers more than ever, expect detailed information about the products they consume. Unfortunately, legacy brands have not managed to keep up the pace. We’ll examine what it means to be truly transparent in today’s evolving digital landscape and how to build transparency into your brand’s DNA.