Carlotta Mast

SVP, Content

Carlotta leads the team producing all content and conference programming for the New Hope Network’s Natural Products Expos, NBJ Summit, Esca Bona, Natural Foods Merchandiser,, Nutrition Business Journal, the NEXT portfolio and Delicious Living. In addition she is the chief author of The NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

Carlotta is a frequent speaker at industry events and conferences and has been interviewed about the natural products industry, regulatory issues and market performance by media outlets including The New York TimesCosmopolitan, NPR, ABC News, BusinessWeek and many others.

In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores.

A Colorado native, Carlotta is the president of Naturally Boulder, a trade group with the mission of nurturing community, leadership and innovation in the Colorado natural products industry.

Carlotta is a graduate of Northwestern University with a degree in Journalism.


July 18, 2018

8:30 AM  -  9:40 AM

NBJ State of the Industry

Change in the dietary supplement industry is happening faster than ever, driven by forces that include regulatory developments, health-tracking technologies, ingredient innovation and the accelerating complexity of consumers spreading purchases across sales channels. This session will showcase Nutrition Business Journal’s proprietary market data and survey results to reveal where the market is expanding, where consumers … Continued

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July 19, 2018

3:50 PM  -  4:45 PM

Disrupted Retail

We will close the NBJ Summit by navigating the seismic changes happening in nutrition retail being driven by Amazon, Whole Foods, private label and other powerful forces. Want to learn more? Purchase NBJ’s Retail Issue for insight into how the omnichannel world is changing everyone’s status quo.

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