Colin Watts

Chief Executive Officer

Colin Watts was named Chief Executive Officer of the Vitamin Shoppe in April 2015. In this role, Mr. Watts is responsible for driving the overall strategy of the company. Since joining the company, he has embarked on a major reinvention, including:

  • Growth in Private Brands
  • Digital transformation of customer experience
  • Radical new store design with many new, innovative features
  • Upgrade of Customer Loyalty program and overall CRM strategy

Throughout his career, Mr. Watts has held senior leadership positions at multiple leading consumer and healthcare companies in the United States and internationally. He joined the Vitamin Shoppe from Weight Watchers International, where he most recently served as President, Weight Watchers Health Solutions.

Prior to Weight Watchers, Mr. Watts served as Chief Innovation Officer, Walgreens, where he led the company’s Corporate Innovation division. He has also held senior leadership positions at Campbell Soup Company, and was Worldwide President, McNeil Consumer Healthcare and Worldwide President, McNeil Nutritionals, part of the Johnson & Johnson family of companies.

Mr. Watts holds a Bachelor of Arts from Brown University, a Masters in International Relations from the University of Pennsylvania and a Masters in Business Administration from the Wharton School of Business at the University of Pennsylvania.


July 19, 2017

9:10 AM  -  9:30 AM

Palos Verdes Ballroom 4&5

The Future of Supplement Retail: An Interview with Colin Watts

Vitamin Shoppe is at the center of the rapidly changing supplement retail market, wrestling everyday with new challenges and bringing to life new ways to connect with shoppers and remain competitive in the 21st Century buying landscape. We will talk with Vitamin Shoppe CEO Colin Watts about how he leads in this complex environment, what … Continued

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