Craig Elbert

Care/of
Co-Founder & CEO

Craig Elbert is co-founder and CEO of Care/of, a digitally-native vitamins and supplements brand focused on creating a personalized experience. Prior to Care/of, Craig led marketing at Bonobos where, over the course of seven years, he helped grow the company from 10 employees to over 250. He has an MBA from Wharton and a BA in English Literature from Dartmouth College. He lives in Brooklyn with his wife and son.

Sessions

July 20, 2017

2:05 PM  -  2:20 PM

Palos Verdes Ballroom 4&5

WTF is a DNVB, LOL

Warby Parker, Dollar Shave Club and Glossier have used eCommerce and social media to build digitally-native vertical brands (DNVBs) in glasses, razors and skincare, respectively. They have taken on goliaths and disintermediated entire industries with a maniacal focus on the consumer experience and an instinct for authenticity. Now companies like Care/of, Ritual and Elysium have … Continued

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July 20, 2017

2:45 PM  -  3:00 PM

Palos Verdes Ballroom 4&5