Eric Pierce

Director, Business Insights

Eric J. Pierce is a proven strategic marketing and market research leader with nearly 20 years of research and insights experience. In various consulting roles, Eric has been instrumental in maximizing the value of his clients’ business and marketing investments and has built a reputation for being a great partner, problem solver and advisor.

Ever curious about the intersection of business and psychology and with a passion for natural products and the resources of New Hope Natural Media at his back Eric is uniquely positioned to help advance the growth of the industry.

In his role as Director of Strategy & Insights at New Hope Network, Eric is responsible for providing vision and leadership for the NEXT brand and its mission to deliver intelligence, insights, and innovation to the natural products industry.

Sessions

July 19, 2017

9:10 AM  -  9:25 AM

Palos Verdes Ballroom 4&5

The Changing Nutrition Marketplace and Its Implications for Brands and Marketing

Markets are being disrupted and so are consumer purchasing habits. Join us for review of proprietary NBJ research on changing consumer perceptions of and engagement in the nutrition marketplace. Together we will explore the marketplace shift between Boomers, Gen Xers and Millennials as we work to identify implications for the industry, brand positioning and relevant … Continued

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