James LaValle, R.Ph., C.C.N., M.T., N.D.


James LaValle, is an internationally recognized clinical pharmacist, author, board certified clinical nutritionist, and expert and educator. He has had a uniques experience bridging the worlds of clinical, academic and industry. As such he has over 35 years’ experience integrating natural therapies into various medical, health care and fitness business models.

James is probably best known for his expertise in personalized integrative therapies uncovering the underlying metabolic issues that keep people from feeling healthy and vital. James is author of 16 e books and 20 books including the most recently released, Your Blood Never Lies, as well as his best seller, Cracking the Metabolic Code, along with Smart Medicine for Healthier Living, Nutritional Cost of Drugs and The Cox 2 Connection. He has written hundreds of articles for a variety of industry and scientific journals and publications, and has lectured for thousands of healthcare professionals and consumer audiences globally on these topics. He was a founding author of the NHI on Demand database and spearheaded the Lexi Comp databases relating to natural therapeutics. A thought leader in drug/nutrient depletion issues he has published 4 books and 3 databases in this area alone.

He is the founder of Metabolic Code Enterprises Inc., which has launched the Metabolic Code personalized health point of care cloud-based system, which simplifies the delivery of targeted personalized health programs to consumers and is currently via their health care providers. Twenty five years ago, he founded Integrative Health Resources focusing on the natural products industry consulting. As a practitioner, James has been recognized as an industry leader, receiving the prestigious Natural Products Association Clinician of the Year Award in 2011 for increasing the national awareness for the value of natural products in clinical care.

He has served thousands of patients, using his metabolic model for health, currently at LaValle Metabolix in Orange County, CA, and formerly at LaValle Metabolic Institute, an interdisciplinary medicine facility which he founded in Cincinnati in 2001 and sold in 2014. His experience spans from the super athlete to individuals struggling with chronic health complaints. Organizations such as the Chicago Blackhawks, Anaheim Ducks, San Jose Sharks, Orlando Magic and athletes from Olympians, to collegiate baseball, basketball and football, pro football, car racing all search out his expertise for optimizing metabolism and targeting real world results. He was selected to direct the Pro Football Hall of Fame, Institute for a Hall of Fame Life, a state of the art performance and health rejuvenation facility at the, located in the Johnson Controls NFL Hall of Fame Village projected to open in Canton, Ohio in 2019/2020.

LaValle is currently affiliated with George Washington University as a clinical instructor in the Masters of Integrative Medicine program and received Faculty of the Year award in 2017 (over 400 faculty qualify) from the American Academy of Anti-Aging Medicine, where he is the educational co-chair and has taught for over 15 years. Prior to that, he served for over 17 years as an appointed associate professor at Cincinnati College of Pharmacy in the division of pharmacy practice and preceptor/faculty member for 4th year medical students in the division of family practice.
He was named one of the “50 Most Influential Pharmacists” by American Druggist magazine and was one of nine Americans selected to participate in the inaugural Dietary Supplement Education Alliance & Dietary Supplement Information Bureau. Jim is a favorite interviewee for the media related to natural care and has done well over 1000 media appearances in T.V. and radio.

Other Industry Highlights include: A venture in 2010 with Life Time Fitness, the largest publicly traded fitness company in the US (NASDAQ: LTM), providing nutrition and metabolism expertise and developing Life Time’s national nutrition education, protocol design and product development initiatives related to weight loss and prevention. This entailed educating close to 3000 fitness trainers, staff dieticians and reaching some 1.2 million Life Time fitness members. LaValle also served as the nutrition correspondent for Body Shaping, the number one fitness show on ESPN II in the late 1990’s. Jim has consulted with companies such as Bayer, CVS, Rite Aid, P&G, Helsin, NuMedica, Thorne Research, L-Nutra, Wakunga America amongst others.


July 19, 2018

3:00 PM  -  3:15 PM

Palos Verdes Ballrooms 4&5

Personalized Nutrition: Clinical Implementation

Want to learn more? Purchase NBJ’s Condition Specific Report for all of the data and insights on the industry.

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July 19, 2018

3:15 PM  -  3:35 PM

Palos Verdes Ballrooms 4&5

What’s Next for Personalized Nutrition: Q&A with the Experts

Hear about the latest science and the commercial challenges facing companies in personalized nutrition in this conversation with people engaged and immersed in the field.

Click for more information on 'What’s Next for Personalized Nutrition: Q&A with the Experts'