As the Managing Director for The Mom Complex, Lauren is responsible for turning insights about modern family life into innovative new products and solutions for the largest brands in the world. Companies such as Unilever, Kimberly-Clark, Playskool and the Discovery Network rely on Lauren’s creativity and ingenuity in order to better connect with and support their mom customers and employees.
Lauren’s ability to draw the passion and pain points out of mothers across the country is unmatched. She collaborates with and strives to champion mothers of every age, ethnicity and socioeconomic background. Working collaboratively with senior executives at Fortune 500 companies, Lauren gets out of bed every day to build better products and services for mothers and better bottom lines for companies. Whether she is rebranding a children’s hospital or helping the food industry address the pains of dinnertime, she has a clear vision: make mothering easier for all women.
July 19, 2017
10:50 AM - 11:15 AM
Getting inside the mind of the millennial mom is on the must-do list for every nutrition company. Mothers have long been the decision makers for their family on matters of nutrition, but this new generation brings a different kind of curiosity, one that’s tech-enabled and community connected. Managing director at The Mom Complex, Lauren Fitzgerald … Continued