Loren Israelsen


Loren Israelsen is the president of the United Natural Products Alliance (UNPA), an international association representing many leading natural products, dietary supplement, functional food and scientific, analytical and technology companies that share a commitment to provide consumers with natural health products of superior quality, benefit and reliability.

Founded in Utah in 1991, UNPA was instrumental in the passage of the 1994 Dietary Supplement Health and Education Act (DSHEA) and continues to take a leadership position in regulatory issues and industry best practices.

Loren has been deeply involved in the commercial and regulatory issues facing the global dietary supplement industry since 1982. He has served as VP general counsel to the American Herbal Products Association as well as industry liaison to FDA’s Expert Advisory Committee on Ephedra and a founding member of the International Alliance of Dietary Supplement Associations. For years, Loren has worked closely with the leading academic institutions and publications in the natural health field. He has authored over 150 articles, book chapters and has lectured in 30 countries on dietary supplement and functional food issues.

He is the recipient of the NBJ Lifetime Achievement Award, and the Natural Product Association’s President’s Award.

While UNPA continues to be a key player working with FDA to reach full and fair implementation of DSHEA, many other issues of vital importance to consumers and producers of natural health products are emerging, including FSMA implementation, the definition of “natural,” GMO labeling, supply chain integrity, the integration of healthcare reform and personalized and integrative medicine, and many other issues. Visit www.unpa.com for more information.


July 19, 2018

10:20 AM  -  11:20 AM

Palos Verdes Ballrooms 4&5

The Power of the Plant

The natural products industry has an important relationship with agriculture, but remains in many cases peripherally involved in the science and government policy that influences the farms that grow food and ingredients. This panel will explore new ways agricultural innovation could influence the nutrition industry and opportunities for the nutrition industry to get involved in … Continued

Click for more information on 'The Power of the Plant'