Robert Craven


Robert Craven is the Chief Executive Officer of MegaFood, the original whole food supplement

Since joining MegaFood in May 2011, Robert’s mission as CEO has been simple – to nourish a
world in nutritional crisis. From spearheading the company’s “Big T Transparency” efforts, a
movement focused on building trust with consumers through bold measures that give
unprecedented access to behind the scenes of the company, to endorsing internal initiatives like
the company’s active Culture Club and paid time off for volunteering, Robert is deeply focused
on making a difference. That also includes making a difference in the lives of the brand’s Farm
Fresh Partners, a hand-picked network of US-based sustainable farmers who produce the
high-quality whole foods from which MegaFood products are made. In nurturing these unique
relationships with Farm Fresh Partners, MegaFood is able to create products that consumers
can trust.

At MegaFood, Robert has found his “sweet spot” – a role that provides him the opportunity to
improve lives through better nutrition. Beyond his work at MegaFood, Robert is dedicated to
raising the bar in the supplements industry – from working with The Carbon Underground to
promote regenerative farming practices to co-founding the Coalition for Supplement
Sustainability, Robert is dedicated to inspiring positive change industry-wide.

Prior to becoming CEO of MegaFood, Robert partnered with natural industry pioneer Jethren
Phillips, founder of Spectrum Organic Products, to successfully build a high-growth organic
ingredients business. Earlier in his career, Robert was the CEO of whole food supplement
company Garden of Life. During his tenure, Garden of Life was recognized with the Nutrition
Business Journal’s Gold Award for growth in mid-size companies for ‘03 and ’04, and was #14
on the 2005 Inc. 500 list of fastest growing private companies. He has also worked for The
Hackett Group, Boston Scientific and Procter & Gamble. Robert was also awarded the Nutrition
Business Journal Achievement Award for Management Excellence in 2015.

Robert has a MBA from Florida International University and a BSBA from University of Florida.
Outside of his role at MegaFood, Robert is a father of two, husband, and enjoys spending most
of his free time with family.

You can follow Robert’s journey at MegaFood via social media – he contributes regularly to his
LinkedIn page and shares extensively on Twitter , @RobertUCraven.


July 17, 2018

1:15 PM  -  5:10 PM

Palos Verdes Ballrooms 4&5

NBJ Summit Innovation FIX

Six game-changing entrepreneurs and business visionaries will present their innovations and challenges to a select group of nutrition industry leaders as part of this interactive and high-impact “master mind” session. NBJ Summit participant will get to know and help those who are working to create new opportunities for the nutrition industry, while sharing their talent, … Continued

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