Craig Elbert is co-founder and CEO of Care/of, a digitally-native vitamins and supplements brand focused on creating a personalized experience. Prior to Care/of, Craig led marketing at Bonobos where, over the course of seven years, he helped grow the company from 10 employees to over 250. He has an MBA from Wharton and a BA in English Literature from Dartmouth College. He lives in Brooklyn with his wife and son.
July 20, 2017
2:05 PM - 2:20 PM
Warby Parker, Dollar Shave Club and Glossier have used eCommerce and social media to build digitally-native vertical brands (DNVBs) in glasses, razors and skincare, respectively. They have taken on goliaths and disintermediated entire industries with a maniacal focus on the consumer experience and an instinct for authenticity. Now companies like Care/of, Ritual and Elysium have … Continued