As content marketing director at New Hope Network, Jessica is committed to developing content partnerships and integrated media strategies that raise awareness around key topics in the natural products space. In this role, she has developed campaigns covering non-GMO, gluten-free, transparency and traceability, and more. Jessica has also served as the lead author for the Natural Living chapter of NEXT: The Natural Products Industry Forecast in 2013 and 2014 and has been a featured speaker at Natural Products Expo West and East.
July 19, 2017
10:10 AM - 10:50 AM
Mary Kincaid will demonstrate the power of storytelling by leading an interactive workshop focused on revealing the dietary supplement industry’s storytelling archetype, enemy and hero’s journey story, based on pre-conference work conducted with industry leaders.