Randy Kreienbrink

BI Nutraceuticals
Director of Marketing

Over 25 years of Technical Sales, marketing, Formulation, R&D, and Quality Assurance in the Functional Foods and Nutritional Supplement Industry.

Randy has worked on designing many functional Foods with various companies over the years, including;

Nestles “Sweet Success”, Jamba Juice Blends, Odwalla Juice Blends, RW Knudsens Juice, Mead Johnson Boost Bars, Ross labs Infant Formulas, Naked Juice, California Day Fresh, Juice Clubs, Campbell’s Soup High protein soups, Weight Gainers, Weight lost, Energy Blends, Anti oxidant Blends, Women’s Blends. Low Fat High Protein Cereals, Just to name a few.

Educated at the University of Wisconsin in backgrounds of Food Science Nutrition, and Bio technology

Currently Vice President of Marketing at BI , Previously held positions included ; Business Manager at Brenntag, Business Manager at Quadra USA. Technical Sales/ Marketing Manger VP- Ashland, North American Marketing and Technical Manager for New Zeeland Dairy Board’ Whey Protein Group/

Certified Food Scientist, SCIFT Past Chair, SCIFT Editor. Professional Member of IFT, AACC Professional Member.


July 19, 2017

10:10 AM  -  10:50 AM

Palos Verdes Ballroom 4&5

Storytelling: Applying What We Learned to Crafting a New Industry Story

Mary Kincaid will demonstrate the power of storytelling by leading an interactive workshop focused on revealing the dietary supplement industry’s storytelling archetype, enemy and hero’s journey story, based on pre-conference work conducted with industry leaders.

Click for more information on 'Storytelling: Applying What We Learned to Crafting a New Industry Story'