Robert is the passionate CEO of FoodState – a company that has been mastering the art of whole-food supplements since 1973. FoodState markets under the high-growth brands MegaFood, in the natural retail market, and INNATE Response, in the practitioner channel. Robert’s mission & that of the company he is blessed to run is focused on improving lives & inspiring others. #ilio
Robert has worked for Procter & Gamble, Boston Scientific, and The Hackett Group, where he was a lead business best-practices strategist. He entered the natural industry as CEO of Garden of Life twelve years ago, and led them to the #14 spot on the Inc. magazine list of fastest-growing private companies. He later partnered with natural industry pioneer Jethren Phillips, founder of Spectrum Organic Products, to successfully build a high-growth organic ingredients business.
Robert joined FoodState in May, 2011 and is proud to lead a company so dedicated to doing what it takes to stay true to the intention of farm-fresh foods.
Robert is dedicated to transparency & shares extensively on twitter @RobertUCraven.
July 19, 2017
8:10 AM - 8:30 AM
Join New Hope Executive Director Carlotta Mast, FoodState CEO Robert Craven, and Think Wrong Co-founder Greg Galle as they recap the most compelling solutions and small bets to emerge from Tuesday’s Think Wrong Blitz Challenge: How might we reposition the dietary supplement industry in ways that make Americans more confident in the integrity and effectiveness … Continued
July 19, 2017
10:10 AM - 10:50 AM
Mary Kincaid will demonstrate the power of storytelling by leading an interactive workshop focused on revealing the dietary supplement industry’s storytelling archetype, enemy and hero’s journey story, based on pre-conference work conducted with industry leaders.