Robert Craven


Robert is the passionate CEO of FoodState – a company that has been mastering the art of whole-food supplements since 1973. FoodState markets under the high-growth brands MegaFood, in the natural retail market, and INNATE Response, in the practitioner channel. Robert’s mission & that of the company he is blessed to run is focused on improving lives & inspiring others. #ilio

Robert has worked for Procter & Gamble, Boston Scientific, and The Hackett Group, where he was a lead business best-practices strategist. He entered the natural industry as CEO of Garden of Life twelve years ago, and led them to the #14 spot on the Inc. magazine list of fastest-growing private companies. He later partnered with natural industry pioneer Jethren Phillips, founder of Spectrum Organic Products, to successfully build a high-growth organic ingredients business.

Robert joined FoodState in May, 2011 and is proud to lead a company so dedicated to doing what it takes to stay true to the intention of farm-fresh foods.

Robert is dedicated to transparency & shares extensively on twitter @RobertUCraven.


July 19, 2017

8:10 AM  -  8:30 AM

Palos Verdes Ballroom 4&5

Think Wrong Blitz: What We Learned and Created

Join New Hope Executive Director Carlotta Mast, FoodState CEO Robert Craven, and Think Wrong Co-founder Greg Galle as they recap the most compelling solutions and small bets to emerge from Tuesday’s Think Wrong Blitz Challenge: How might we reposition the dietary supplement industry in ways that make Americans more confident in the integrity and effectiveness … Continued

Click for more information on 'Think Wrong Blitz: What We Learned and Created'

July 19, 2017

10:10 AM  -  10:50 AM

Palos Verdes Ballroom 4&5

Storytelling: Applying What We Learned to Crafting a New Industry Story

Mary Kincaid will demonstrate the power of storytelling by leading an interactive workshop focused on revealing the dietary supplement industry’s storytelling archetype, enemy and hero’s journey story, based on pre-conference work conducted with industry leaders.

Click for more information on 'Storytelling: Applying What We Learned to Crafting a New Industry Story'